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Diagrama estratégico do RSI como extensão qualitativa do modelo DuPont

Eliabe Moraes de Oliveira


O estudo do Modelo DuPont, amplamente conhecido tanto em ambiente acadêmico como empresarial, aborda os aspectos quantitativos das interferências patrimoniais e de resultado no Retorno sobre o Investimento (RSI) das empresas. Tal abordagem realiza-se por meio de desdobramentos desse indicador de rentabilidade, inicialmente em lucratividade (Margem de Lucro) e produtividade (Giro do Ativo). Sabemos que as Demonstrações Contábeis têm o papel de fornecer informações aos seus usuários, sendo tanto mais eficientes e eficazes quanto melhores as informações produzidas. O que se aborda, em nossa literatura nacional, tacadamente, é a apresentação do modelo DuPont do ponto de vista quantitativo, deixando a sua análise ambiental/qualitativa posteriormente aos profissionais da administração financeira, economistas, controllers e etc. No presente artigo são estudados alguns conceitos fundamentais sobre sistema-empresa, ambiente externo empresarial, variáveis-chave, modelo DuPont, de forma relacionada com o fenômeno da Contabilidade Estratégica e seu potencial de informações para a tomada de decisão. Aplicaremos nesse artigo um estudo de caso TAM S/A, como proposição de aplicabilidade ao ensino da disciplina Análise das Demonstrações Contábeis nos cursos de Ciências Contábeis, propondo um Diagrama Estratégico como uma extensão do modelo DuPont.

Palabras clave

modelo DuPont; análise qualitativa; ambiente empresarial; Demonstrações Contábeis.

Texto completo: PDF (Português (Brasil))

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